Know More, Serve More, Help More: How Customer Experience Work Can Drive Social Impact
How does a nonprofit organization’s beneficiary or client differ from a for profit corporation’s customer? Isn’t customer experience work just about getting people to spend more money? Why would a nonprofit leader or manager consider someone in need a “customer” rather than the recipient of some form of assistance?
Join us as guest speaker John Corrigan, author of Mission is the Journey, discusses the basics of customer experience practices and explains how nonprofit organizations can benefit from gaining a better understanding of the people they are working to serve. John will explain how customer experience practices used by for profit businesses — such as qualitative research, persona development and customer journey maps — can support mission attainment and measurable improvements in social impact.
John Corrigan is a social entrepreneur and customer experience leader. His new book Mission is the Journey is dedicated to helping leaders and managers in nonprofits, startups, social enterprises and corporate social responsibility roles better understand and use customer experience tools and methodologies commonly implemented by worldclass for-profit companies. John is also Founder and CEO of Journimap L3C, a social enterprise startup creating affordable customer experience capabilities online designed to help organizations and businesses working to attain social impact. Journimap is presently in beta.
Free for SEA Members/$10 for Non-Members
Free food, Wine and Beer